Later's link in bio is part of a scheduler
Later is a social media management tool first: plan, schedule and analyse posts across Instagram, TikTok, Facebook, Pinterest and more. Its link in bio (long known as Linkin.bio, now simply "Link in Bio" on Later's site) is part of that package. It turns your Instagram and TikTok feeds into a clickable page, so a follower who liked a post can tap it and land on the link you attached. You can add unlimited buttons, feature a YouTube video, connect Mailchimp for email sign-ups, and even import an existing Linktree.
There's a free tier with a Later banner, one link per Instagram post and three months of click data. Paid plans start with Later Social Starter at $25/mo, or $18.75/mo billed yearly, which removes the banner, adds a year of click data and, crucially, gives you the scheduler.
A clickable grid isn't a client funnel
For a fashion brand or a recipe account, a clickable grid is brilliant: every post is a product or an article. For a coach, most posts aren't something to click. They're proof and personality, and the next step you want is a conversation.
That's where FittBio is different. The page is built around the enquiry:
- A Loom intro video at the top and a transformation gallery below, so a cold visitor meets you and sees results.
- Typeform-style lead forms that ask one question at a time and land in your dashboard, so you know who's serious before you reply.
- Email-gated free downloads, emailed straight to the visitor, with a separate marketing opt-in. See lead magnet ideas for fitness coaches.
- Analytics on profile views and which links get clicked most.
Later's link in bio feature list focuses on links, linked posts and analytics; forms and gated downloads aren't on it.
Price: are you paying for a scheduler?
If you want Later's scheduler, its link in bio is a sensible extra and there's little point paying for a second tool just for links. If you don't, you're paying at least $18.75 a month (billed yearly) for software you won't open, just to lose the banner. FittBio is one plan: build free, then $7.99/mo when you publish, cancel any time from Settings. No free plan, no free trial, and no scheduler either. If you need one, pair FittBio with whichever scheduler you like.
The verdict
Choose Later if scheduling is the job and link in bio is a bonus. Choose FittBio if your bio link's job is turning followers into enquiries and leads. Online coach? See FittBio for online fitness coaches, and sharpen your bio with the Instagram bio generator.