FittBio vs Linktree

FittBio vs Linktree: the household name or the one built for coaches?

Linktree started the link-in-bio category and has grown into much more than a list of links. FittBio is smaller and built for one job: turning a coach's Instagram traffic into enquiries and leads. Here's where each one wins, including the bits where Linktree is better.

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FittBio and Linktree feature comparison
FeatureFittBioLinktree
PriceFree to build, $7.99/mo to publishFree plan; paid from £3.50/mo
Free plan
Lead / intake formsTypeform-style, multi-questionContact forms and surveys
Email-gated free downloadsYes, file emailed to the visitorYes, free digital products
Marketing consent opt-inBuilt into every freebieOptional toggle per form
AnalyticsIncludedFrom Starter; all-time on Premium
Loom intro and transformation galleryGeneral-purpose blocks
Bookings / calendarEvery plan
Courses and mobile appYes (courses powered by Kajabi)

Linktree pricing at a glance

  • Free: £0 · Unlimited basic links, email and phone sign-ups
  • Starter: £4.50/mo, or £3.50/mo billed annually · Adds basic analytics
  • Pro: £8/mo, or £6.50/mo billed annually · 7-day free trial. Needed to sell digital products; 0% Linktree fees, Stripe fees still apply
  • Premium: £18.50/mo, or £16/mo billed annually · 7-day free trial. All-time analytics, data export, social scheduling

Linktree details checked October 2026 from their own site. Prices and features change, so check their pricing page before deciding.

Fair's fair

Where each one comes out on top.

Where Linktree wins

A free plan and a name everyone trusts

Linktree's Free plan gives you unlimited basic links and email sign-ups for nothing, and your visitors have tapped a Linktree a hundred times before. FittBio has no free plan: building is free, publishing is $7.99/mo.

Bookings, courses and an app

Linktree has bookings on every plan (synced to Google Calendar), Kajabi-powered courses and an iOS and Android app. FittBio does none of those. You'd link out to Calendly and your course platform instead.

A bigger toolbox overall

Integrations with tools like Mailchimp, Shopify and Calendly, Instagram auto-replies, and social scheduling on Premium. If you want one login for your whole creator stack, Linktree covers more ground.

Where FittBio wins

One plan, no feature tiers

On Linktree, analytics start on Starter and selling needs Pro. On FittBio, lead forms, free downloads and analytics all come with the one $7.99/mo plan, and you can build the whole page before you pay a penny.

Shaped around a coaching enquiry

A Loom intro video at the top, a transformation gallery underneath and a Typeform-style intake form that asks about goals and availability one question at a time. Enquiries land in your dashboard, not your DMs.

Consent you can't forget to switch on

Every free download has a separate, unticked marketing opt-in, and only contacts who tick it show up in your CSV export. Everyone still gets the file by email. UK-based and GDPR-minded from the start.

Pick Linktree if…

  • You want to stay on a free plan for now.
  • You need bookings, courses or a mobile app under the same login.
  • You're more all-round creator than coach, with music, podcasts and brand links to show.

Pick FittBio if…

  • Your bio link's job is to turn followers into coaching enquiries.
  • You want forms, free downloads and analytics on one plan at $7.99/mo, with no tiers to climb.
  • You want people to meet you (Loom intro, client results) before they message you.

Linktree pioneered link in bio, and it hasn't stood still. On its current plans you'll find contact forms and surveys, free digital products that ask for a name and email before the download, bookings on every plan, Kajabi-powered courses, Instagram auto-replies and, on Premium, social scheduling. If you've read an older "Linktree can't do that" post (we wrote one ourselves), a lot of it is out of date.

So the useful question isn't "can Linktree do it?" It's "is a general-purpose tool the best shape for a coaching business?"

What a coach's page actually needs

A coach's bio link has one job: turn a stranger who liked a Reel into an enquiry you can follow up. That takes three things on one page.

  • Trust. Who you are and whether your clients get results. FittBio embeds a Loom intro video at the top of your profile and a transformation gallery below it, so the proof sits right next to the call to action.
  • A proper intake. A Typeform-style lead form asks one question at a time (goal, training history, days per week) and every answer lands in your dashboard instead of your DMs. Linktree has forms too; ours are built around a coaching enquiry rather than a generic contact form.
  • A reason to leave an email. An email-gated freebie such as a meal plan or a four-week starter programme, with the file emailed to the visitor. Need ideas? See lead magnet ideas for fitness coaches.

One plan vs four tiers

Linktree splits its features across Free, Starter, Pro and Premium. Analytics start on Starter, selling digital products needs Pro, and data export and all-time analytics sit on Premium. FittBio has one plan. You build the whole page free, then it's $7.99/mo when you publish, with forms, free downloads and analytics included. There's no free plan and no free trial, but you see the finished page before you pay, and you can cancel any time from Settings.

Under UK GDPR and PECR, downloading your freebie isn't permission to email someone your offers. On FittBio, every free download has a separate, unticked marketing opt-in. You see and export the people who ticked it; everyone else still gets the file by email, so nobody ends up chasing you for it. Linktree lets you switch on a mailing-list opt-in per form. On FittBio it's always there.

Switching without starting again

FittBio can import your Linktree. Paste your handle and it brings over your links, thumbnails, social icons, profile photo and bio. Locked and paid items can't come across automatically, so you'll recreate those. Build it, check it, and only pay when you publish.

The verdict

If you want a free page, bookings and courses under one login, or you're more creator than coach, Linktree is a good choice. If your page is meant to fill your coaching diary, FittBio is built for exactly that. Personal trainer? Start with FittBio for personal trainers. Still shopping around? Read the best Linktree alternatives for fitness coaches.

Pricing

Build free, then $7.99/mo.

One plan with everything in it. Build and preview your whole page for free, and only pay when you hit Publish.

$7.99/month

charged when you publish

  • Up to 50 links, plus socials and featured tiles
  • Multi-question lead forms
  • Email-gated free downloads
  • Analytics on profile views and link clicks
  • Loom intro video and results gallery
  • Cancel any time from Settings
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FAQ

Questions coaches ask

Is Linktree free?

Yes. Linktree has a Free plan with unlimited basic links and email and phone sign-ups. When we checked in October 2026 its paid plans were Starter (£4.50/mo), Pro (£8/mo) and Premium (£18.50/mo), cheaper if billed annually. Check their pricing page for current rates in your currency.

Can I move from Linktree to FittBio?

Yes. FittBio has a Linktree import: enter your Linktree handle and it pulls in your links, thumbnails, social icons, profile photo and bio. Locked and paid items can't be imported automatically, so you'll add those by hand. You can do all of this before you pay anything.

Does FittBio have a free plan or free trial?

No. You can build your whole page free with no card, and you pay $7.99/mo when you publish. There's no free trial, and you can cancel any time from Settings.

Can Linktree collect leads?

Yes. Linktree has email and phone sign-ups, contact forms, surveys and free digital products that collect a name and email. FittBio's difference is focus: a Typeform-style intake built around coaching enquiries, a marketing opt-in built into every freebie, and a Loom intro and results gallery on the same page.

Does FittBio do bookings like Linktree?

No. FittBio doesn't have a booking calendar. Most coaches add their Calendly or booking link as a featured link at the top of their page, and use a lead form to qualify people before they book.

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